2011年12月21日星期三

Toronto Internet Marketing

In the SEO business, it can become difficult to know who to confide in. Nowadays, scams are running rampant online, the majority of SEO companies are found online without substantial evidence as to their existence. Do they only have a phone #? where are they located? do they have an office or a physical location? and most importantly, are they willing to meet you face to face?Always check if a company is registered before nail tips doing business with them; although this is not full proof as some companies are owned by freelancers who may still do a great job on your website and did not feel the need to register their company.More or less, many of the SEO companies you see outline rarely do the work themselves. Some SEO Companies simply act as a the services supplier, when in fact, these companies are outsourcing from other SEO free lancers (through Elance) or from other SEO companies overseas (especially popular in New Delhi, India.) These companies approach North American SEO companies and persuade them to hand them the work at a cheaper cost, while the North American SEO company makes the bulk of the money.What is Elance you ask? It's a third party trade services website, which allows workers to bid on specific jobs handed to them by companies or by people. Workers in India can afford to bid much lower than in North America, due to power of the Canadian or American dollar; so it makes sense for SEO companies to outsource overseas where the labor is much cheaper. Check a company's track record before outright dealing with them and ensure they have real customer testimonials (with real working websites, click the website link to see if it works). If they do have a physical location and you are rather interested in their business, make sure to head down and visit their office location and verify that it does in fact belong to the company of interest. SEO is a difficult thing to measure, a company's success can be gauged by seeing their search results on Google. A company who is proud of their achievements and rankings on Google will display pictures of where their company ranks for a specific search. If indeed it is a good search, then you can go to Google and check out if they are listed on the first page. If you found your company through Google and they were listed on the first page for a competitive keyword, than it is more than likely they will be able to achieve the same status for your website. Lastly, make sure whichever company you sign up with us is going to set up a Google Analytics account for you (unless you already have an account set up). Google Analytics is a program made by Google (you place a tracking code into your website), which light bulbs allows Google to help you track your visitors, which regions your visitors come from, how much time did they spend on your website, and which keywords they typed on Google to get to your website. A company who is willing to send you these monthly reports is most likely very confident in achieving results for your website.

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